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Showing posts from June, 2018

Why Corporate Videos are Essential for Your Business

Corporate video production in Dubai  used to be something that only major corporations would invest in. Before the age of the internet, it cost a lot of money to produce corporate videos and get them viewed by a targeted audience. Now  corporate videos  have become digitalized and home audiences are viewing these videos on their computers all throughout the world. For this reason, businesses of all sizes need to create corporate videos to promote their brand and products. Otherwise, they will be missing a huge percentage of their target audience that exclusively watches videos on the internet. People are Visual Learners Content marketing through text advertisements is becoming obsolete. With all the advancements in digital video technology, people of the modern age have become visual learners. They would rather not spend the time or energy having to read about your brand or its products. Instead, they would rather sit back and watch a one-minute video which explains everything ab

Corporate Videos for Brand Building

There are different types of  Dubai corporate videos  for brand building. Before you even begin choosing a corporate video to produce, you need to have a clear picture in your head of what you want it to accomplish. The term “brand building” is all about promoting your brand and building a loyal following to it. But you need to know the most effective way to target your audience so that they will want to follow your brand. You can’t just produce a fancy looking video advertisement for your brand and think that is going to attract new followers. You need to consider your business goals and how your  corporate video in Dubai  will help accomplish them. Explainer Videos Audiences want to know the whole story of what your brand is and what its products or services can do for them. Sometimes it helps to just create explainer videos which outline all the important information about your brand. You are not just pushing a product on a customer with these videos. Your explainer video coul

Content Videos: What You Must Know

Content Video production  has been in existence for nearly half a century. Corporations have depended on videos to promote their brand and whatever products and services they are selling. However, there has been a change in the world of video production which can be attributed to the internet and social media. In the early days of video production, all video was recorded onto tape. People could only see a video if it were either broadcast to them on television or played inside a video cassette recorder. Now, this has all changed because the video is digitally recorded onto storage drives and chips. Video can then be distributed onto the internet where people can easily download or view it. Although videos have existed on the internet for decades, they didn’t really start becoming a trend until social media took over people’s lives. Ad Film – The Emotional Trend Corporations figured out that people need to be reached on an emotional level if they are going to trust them. That is

Changing trends in Ad Film Industry

The ad film industry is rapidly changing in Dubai. This is attributed to the new trends in how commercials are targeting customers. Corporations are realizing that people do not like it anymore when products and services are simply pushed onto them. That is what commercials had done for decades and they are now losing their appeal. Part of the reason is that people are less trusting of corporations than ever before. Instead of being mesmerized by a product in a commercial, people become skeptical and question the quality of it. They’ll just assume the company is after a quick sale without really delivering a quality product. Therefore,  corporate video production in Dubai  had to give their advertisements a new makeover. Ad Film – The Emotional Trend Corporations figured out that people need to be reached on an emotional level if they are going to trust them. That is why corporate video ads in Dubai are becoming more like stories rather than commercials. Rather than just displayi

The Importance of Quality Video Editing

For a  video editing studio in Dubai , nothing is more important than having a video editor that produces quality video editing. Whether a video is being put together for commercials, corporate video, or a content video it has to follow three vital steps: Pre-production – Production – postproduction. Post-production is where editing happens. The video has been produced or filmed, and you have all of the pieces ready to create something truly stunning. But why is this important to a corporation? The Importance of a Video Editor Well, although all areas of video production are needed, an editor is the artist behind the scenes. They can build on the pieces of the video that they’re given and ensure that they look the best they can, even if there were issues during the production phase. It’s key that you find a  video editor in Dubai  who is up to the challenge of the corporate video you’re trying to create. Your video, no matter how long it is, can look amazing before the post-p

Corporate Video: How to Tell the World Your Brand Story

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When you consider the popularity of video platforms such as  Vimeo  and  YouTube , it should come as no surprise that video is enjoyed by the masses on a regular basis. However, it’s not only entertainers and musicians who are enjoying the limelight, as an astonishing 87 percent of online marketers also use  corporate video production  to promote a brand, product or service. Although you may assume that these videos would be akin to the famous infomercials seen around the world, the truth is that companies are realizing that customers want to know more than store locations and discounts, they want to learn more about the business as a whole. To reiterate how relevant video is, we only must consider some statistics ●  Over 500 million hours of video is viewed online every day ●  There is more video content uploaded online in 30 days than major US networks have created in the last 30 years. ●  A third of a user’s time online is spent watching the video. ●  Half a billion peo

Top Corporate Video Production Trends for 2018: What Marketers Needs to Know

There’s no denying that  corporate video  has become a permanent fixture within the business world, but that’s not to say that thing haven’t changed behind the scenes. Because most people will consume a majority of their Facebook fix while mobile, there’s potential everywhere for the corporate video to make the right impression when promoting their brand online. However, for marketers to ensure their  corporate video  is making the right impression, they must be aware of current trends within the dubai video production sector. here we explained the  Corporate Video Production  Trends for 2018 Employees Paint the Picture In the past, many companies will have had their CEO or spokesperson host their video content, but many are slowly realizing how alluring the stories of employees can be. Regardless of whether a business is looking to offer more information in relation to an available job role or offering customers more information in relation to the true backbone of the business,

Corporate Videos are the master sales person for your brand

Corporate Videos have the ability to generate more sales and brand awareness than an entire team of salespeople. That isn’t hyperbole but fact. A good salesperson can seduce a contract at a time. However, a well-constructed and elegantly shot corporate video can seduce an audience of millions. You need to embrace the power of  corporate video production in Dubai  and help give your sales and marketing team the right tools to succeed. Corporate Videos are more powerful than a team of salespeople Corporate Videos have the power to engage with a far greater audience than any organization’s sales team. Whether you’re a microbusiness start-up or Apple Inc., your sales team are the second most powerful sales outlet in your business. Your commercial filmmaking is the most powerful. Apple Inc. is an apt example. It’s 1996-1999 “Think, Differently!” advertising campaign revolutionized emotive filmmaking. The “Hello Mac” TV Advert engaged with the audience in a way a business to consumer s

Corporate Video Production for Dubai Expo 2020

The Dubai Expo 2020 will be a fantastical spectacle that will cement Dubai’s position as a global trading city. The event will see 170 plus countries sending trade envoys and delegations, it will see the top 100 universities send top academics, businesses from start-ups to Global corporate giants will be in attendance, as will the many think tanks and NGOs. The “best of the best” will be in attendance. This is good news for any business looking to engage and sell their products and services with a  corporate video production  for Expo 2020 to a worldwide audience at the Dubai Expo 2020. Think Global, Be Local! You need to book your place for Dubai Expo 2020 and guarantee your brand’s place among the global elite. By having a professional presence at the Expo 2020, you can be sure of widespread brand engagement. However, the central tenet of why you need to engage with Expo 2020 is the power of brand advocacy. Your brand’s attendance can spread the word regarding your products or

Emotions are the best sellers

Brands need to utilise the power of emotion when creating  tv commercial films . The way brands communicate their message through their commercial filmmaking is about the way emotion is both articulated and conveyed. Understanding the power of emotion can help brands flourish in an ever-competitive marketplace. The science of emotive marketing can help us understand why emotions are the best-selling mechanism for brand promotion and sales success. As emotional creatures, human beings, feel a myriad of diverse emotions on a daily basis. Learning to nurture the four key emotions – sadness, happiness, anger, and surprise – can help marketers and filmmakers create brand-centric content that really engages with the audience’s emotive sense of self. Put emotion at the center of your brand’s visual form – Commercial Films The four key emotions, sometimes called the “mother emotions”, are essential when layering emotional context into the visual representation of a brand’s commercial f