DUBAI EXPO 2020 – BE THERE, SHOW THEM!
Expos are global events that turn heads and build brands. Apple, Ford, Samsung and Dyson are four household names that have utilised the power of the Expo format to help nurture brand recognition and awareness. The Dubai Expo 2020 is literally a universal exposition. Its purpose is to showcase the very best of global endeavors along with the character and flair of the national host. This dichotomy is at the heart of the Expo experience. A Little History… It has a long history from the Exposition Universelle in 1899 to the Worlds Fair in New York in 1964. They are predominantly held in major cities every five years, with regional vagaries – like Kazakhstan in 2017 and Turkey in 2016 back-to-back. They are managed by the Bureau International des Expositions . It oversees the bidding and oversight of national government expo project management. The phonograph, the typewriter, the electric outlet, the x-ray machine and post-it notes were all showcased to the wo...